Disclaimer: No imaginary cats were harmed during the writing of this blog.
When you are growing a business a large part of your effort is focused on getting your message out there and generating enquiries and leads for your new business.
You work hard at defining your niche, identifying your target market and directing your marketing activity for maximum effect. Slowly, but surely, those enquiries start to build. You diligently log every one of them, and you watch the list develop. Over the days and weeks as your list grows so does your confidence.
It’s incredibly exciting and encouraging to see the number of your opportunities grow – soon the length of the list validates your decision to be self-employed, and provides hope that you will be able to make a good living. But don’t fall into the trap of believing that the length of your list is the most important factor.
In 1935 Austrian physicist, Erwin Schrödinger, devised his thought experiment now commonly known as Sc...
I saw a question in one of my news-feeds this week about pricing a product and when you should reveal the price to prospects: upfront in your proposal or not? Initially my first thought went to my blog article entitled 'Sales Over Marketing' and how many marketers would probably do something akin to an information dump and hope that the prospect generates their own buying impulse from what they receive and make a decision.
But then after reading ALL the comments of people brave enough to have a go at venturing 'WHAT YOU SHOULD ALWAYS DO IS: (#contrastingopinion)' I thought there is a lot of people in business who have found their own way as there is - to quote one of my daughters favourite Disney films (Rescuers 2) - "more than 1 way to skin a cat", a gruesome notion I agree but it concisely communicates the point and invokes an emotional response which I will explain the significance of later.
The same is true that there are many ways to get from where I live to Lo...