A few years ago I looked into developing a website and running my own business as a digital entrepreneur.
A very popular decision these days for those wanting to earn a primary or even secondary income in today's job market.
The ideas of: 'Make money whilst you sleep', 'Live a digital lifestyle', 'run an entire business from the comfort of your dressing gown' all sounded great to me and even now I could easily leap at any one of those strap lines because I still find them appealing, despite those of you that know me well enough knowing that I love meeting and chatting with people face to face, love working in a suit and love the buzz of closing a deal which you very much need to be awake for.
The purpose of this article is to try to educate people from falling into a frame of mind that I think a lot of people do when making this type of professional decision:
THERE IS A CATACLYSMIC DIFFERENCE BETWEEN SALES AND MARKETING!!
Put in that sentence in this way it sounds like...
Yes, I know this is the one area which a lot of businesses, and individuals have that ‘scare moment’ with.
I would like to share with you how I helped one healthcare professional, overcome the fear of pitching her business to end users… even though she could cope with disabilities, which would make the rest of us humble and insignificant.
“Will I be found out that I don’t understand how to pitch for toffee, and I can’t make a good impression straight away”
This is the statement put to me by a lady that manages a mobility solutions company. I had to think about how this person, who is an expert in solutions, could now become an expert in developing a “kickass” pitch.
This is how the conversation went...
"This is why you need me (I did smile broadly)… to get you comfortable with the understanding of sales and business development, and for you to understand that sales is not scary, but a fun process which your business needs. Pitching is just being co...