Disclaimer: No imaginary cats were harmed during the writing of this blog.
When you are growing a business a large part of your effort is focused on getting your message out there and generating enquiries and leads for your new business.
You work hard at defining your niche, identifying your target market and directing your marketing activity for maximum effect. Slowly, but surely, those enquiries start to build. You diligently log every one of them, and you watch the list develop. Over the days and weeks as your list grows so does your confidence.
It’s incredibly exciting and encouraging to see the number of your opportunities grow – soon the length of the list validates your decision to be self-employed, and provides hope that you will be able to make a good living. But don’t fall into the trap of believing that the length of your list is the most important factor.
In 1935 Austrian physicist, Erwin Schrödinger, devised his thought experiment now commonly known as Sc...
OK, confession time – I am a geek. There, it’s out there… I absolutely love science, and neuroscience is my favourite of them all. There used to be a theory that after a certain age the brain was not capable of creating new synapses and therefore you couldn’t really learn any new skills, hence the old wives’ tale ‘you can’t teach an old dog new tricks’. Fortunately for those of us who are reaching a certain age, in 2014 neuroscientists were able to prove that the striatum, a region involved in motor control and cognition, produces new neurons throughout life. They may know a thing or two about stain removal, but it turns out those old wives weren’t right about everything.
Sometimes when we have been in business for a while we can fall into the trap of believing that we know all there is to know, because we have been there and done it, got the t-shirt, and understand how the world of business works. We can assume that support from a coach or a mentor wouldn’t be par...
One of my father-in-law’s favourite sayings is ‘It’s funny, but the harder I work the luckier I get’ and in so many respects he is absolutely right. There are hundreds of famous quotes linking hard work with success, such as ‘nothing good comes easy’, ‘I learned the value of hard work by working hard’, ‘hard work always wins in the end’, etc. etc. Self-made millionaires write best-selling books telling us we just need to imagine the life we want, be motivated, stay focused and work hard and it will all be ours.
It is true that it is hard to achieve success in business without working hard – but hard work alone is no guarantee of success. What if you find yourself working all hours, spinning plates, continually going above and beyond for clients, and yet your business isn’t growing? Are you just not working hard enough? Did you not imagine your success clearly enough? Do you just not want it enough?
If you feel like your dedication and efforts just aren’t being rewar...